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This banner is displayed at the top of every issue of your newsletter. The masthead can contain any relevant logos and images. Customers are welcome to use a standard template, design their own, or have the VR staff create one for them, free of charge.
The date of publication is automatically displayed in every issue.
The name of the relevant product line is displayed above each article. Only customers that are signed up to receive that specific line will see that article in their newsletter. Articles of general interest are not filed under a line; instead, they are sent out to the entire subscriber list under a heading displaying your organization's name.
Each article has a corresponding image. You may chose to include pictures of products, training, logos, or clip art. Animations can also be inserted into the newsletter. Images should be in .JPG or .GIF format.
The headline is displayed in a larger font, right above the article. The headline is also used to search for articles that were written in the past.
The body of your article goes here. When composing an article, you can chose different fonts and colors, the size of the text, and how the text will be justified. The Rich Text Editor also includes spell-check and many other features.
The space for any reminders relating to products within product lines.
The newsletter displays your organization's staff information in each issue. This enables readers to get in quick contact with you, especially if they have a question or comment pertaining to your newsletter.
All of the product lines that your newsletter has are displayed at the bottom of each issue. Readers can click on the links to access each company's website.
Name and address of publisher with un-subscribe link.
Thank you for visiting the Virtual Representative Web Site. If your business interests include enhancing your sales and marketing efforts through timely and consistent communications, our web-based newsletter publishing system should be of some interest to you. The digital revolution has dramatically changed our world through technology, and in the business world, it has facilitated what we know as globalization. The Virtual Representative is a product of the digital revolution and it is a unique e-publishing system that is very efficient in helping you maintain a commensurate level of competitiveness in your world of commerce. If you are interested in transforming your business with consistent and highly targeted communications, please take a few minutes and tour through our web site. If you feel overwhelmed by today's pace in business, the Virtual Representative might just be a solution that you have been looking for. Please do not hesitate to contact us with any questions, concerns or needs.
The Virtual Representative was created out of a need to add value without increasing costs. Like our business was several years ago, your business may be facing numerous challenges, including:
For our firm to survive in the highly-competitive and fast-moving consumer electronics field, we had to step outside the box, and create the Virtual Representative—a solution for adding value to both the manufacturer's we represented, and the retailers we served. We created an innovative target marketing communications system that efficiency allowed us to better-deliver timely, relevant, and targeted information. The system helped our dealers immediately harvest more sales from those read to buy while continuing to fan the embers of desire for future sales.
The proven program we offer you is based on an upgraded version of the program we developed out of necessity for ourselves. It is as capable of transforming your business as it transformed ours, taking you in healthy, profitable, new directions without jeopardizing other aspects of your business that are performing properly.
Our battle-tested staff knew what to do then, and knows what to do now, as you put our proven program to work.
Photos and 2 sentence bios of each individual.
Newsletters have always made sense, in theory, but until now, newsletter success has been limited.
Newsletter marketing has always been a logical alternative for independent sales, marketing, manufacturing, professional and consulting firms—the kind that make up the bulk of independent businesses throughout the world.
Newsletters have always permitted you to target your message, provide large amounts of helpful, timely information, and keep in constant touch with clients, prospects, and marketing partners.
Unfortunately, traditionally, only the largest and richest global corporations have had the resources and dedicated staff needed to produce, print, and distribute printed newsletters. Worse, many firms found to their surprise and frustration, that early digital solutions presented their own challenges.
What's different now?
The Virtual Representative permits firms of all sizes to keep in constant touch with their markets without the costs and delays of page layout, printing, addressing, and mailing. Plus, there are none of the often surprising costs and frustrations of conventional online and e-mail solutions.
The Virtual Representative not only steps you through the process of setting-up and maintaining an ongoing presence with your market, but it also automatically customizes the contents of each recipient's newsletter! Each recipient's newsletter contains only appropriate and relevant content.
Once setup, content is automatically filtered, with no further action on your part.
Get started by signing up now!
The Virtual Representative is more than just a regular e-Newsletter. Our system is built on unique capabilities and principles that make it a more powerful tool than traditional e-Newsletters.
Subscriber-Tailored Newsletters. Each subscriber receives only information relevant to them. When they sign up, subscribers can select which product lines they would like to know more about. If they have subscribed themselves, the requested subscription must be validated by your firm. Each time you publish your newsletter, every subscriber receives a customized version, because the VR automatically sends only selected product line information to your subscribers. The VR also automatically reconfigures the layout of the newsletter in order to keep the appearance clean and symmetrical.
Simplicity. Composing articles and publishing is easy. You can type copy directly into the VR's RichText editor, or paste from another source. Your articles and their accompanying images are securely stored on the VR's server, so you have guaranteed access to them whenever you need.
The VR's layout is also clean and organized, giving newsletters a polished look. Readers find the symmetrical layout inviting and easy to read. The simple design of the newsletter helps to more efficiently communicate information, and makes it effortless to create good-looking customized newsletters.
Sharing. The VR allows organizations in the same industry or with the same interests to share articles. VR Publishers from across the country can access all of the voluntarily shared articles in the database and add them to their newsletters. The sharing option allows for greater communication across industries, and is ideal for territorial organizations like manufacturer's representatives.
Statistics. Meaningful statistical feedback is available in order to show you who is reading which parts of your newsletter.
Support. The VR staff is available Monday thru Friday, 9am to 5pm EST to address your concerns. We can be contacted by phone or email. Along with the means to personally address your questions, the VR website has many useful materials. A detailed user manual is available to help you with the process of maintaining your subscriber database, composing articles and publishing. We also offer access to publishing tips from Roger Parker.
Straightforward Pricing. There are no additional charges for subscriber lists under 10,000 email addresses. One monthly fee provides all users with the same premium features. There are no limits on the number of subscribers, emails, product lines, articles, images or links. Everything is included, along with friendly support from the VR staff.
The Virtual Representative resides on our dedicated server and is accessible from any computer that has access to the Internet. Your commitment to publishing a newsletter, using our proprietary system, is enabled by a username and password.
Upon logging in you will be landed on the VR's Function page where you will choose a specific task to work on. The choices are:
When you have completed the set-up phase of your newsletter, that is, inputted the names of your staff members, your line or header categories, subscribers and the top banner (you company's identity art work at the top), you are ready to write and archive articles and reminders. When it comes time to publish, you simply enter the Compose/Publish Newsletter section and draw out articles in the order that you would like to see them in your newsletter.
IMPORTANT NOTE: At the time you sign up a subscriber, you have the opportunity, via a set of corresponding boxes, to custom tailor the content of each subscriber's newsletter. When you publish, our systems will auto-sort each of your subscriber's issue as they will only see those parts of the newsletter perscribed by you. For more detail, please review our newsletter page that easily depics and explains each section.
If the total number of subscribers to your newsletter is under 10,000, there are only two fees you need to be concerned with:
Set-up
The initial set-up fee is $350 (US).
This includes the creation of your account, assistance creating the banner at the top of your newsletter, setting up content categories (i.e., product lines), and more.
Monthly
The Virtual Representative costs $150 (US) per month.
The fee provides you with unlimited use of the VR service with a subscriber list of up to 10,000 email addresses. You may:
Add up to 10,000 subscribers. You may enter up to 10,000 names and e-mail addresses.
Send unlimited issues. You may publish your newsletter as frequently as you choose.
Write unlimited articles. You can write and save articles as you desire, and upload a different graphic to accompany each article. If desired, you may participate in our Article Share feature, which allows you to reuse articles prepared by others in your field, and allow them to use articles you've written.
Links. You may also include as many links to other websites or documents, such as PDF documents, as you choose.
Payment plans and discounts
We send invoices for the next month's service at the end of each month. You can choose to pay month-to-month, or you can advantage of our advance payment discounts:
Payment options
You may submit payments by check, Visa, Mastercard, or PayPal.
Click to get started, or contact us by phone or e-mail.
Why should I publish a newsletter?
The Top 8 reasons to publish a newsletter include:
What makes today's newsletters different?
Digital marketing makes target marketing and constant visibility easier, faster, and more effective, than ever before. You can now instantly communicate customized information, tailored to each recipient. You can build familiarity and loyalty based on meaningful, customized information, for a fraction of the time and money required by previous solutions. You can set up the program and send your first issue the day you decide to begin.
What should I look for in a newsletter?
The three most important criteria include:
How much do I need to know about graphic design?
None. We can help you get started by creating a simple banner, or graphic, for the top of your newsletter. Or, you can use the artwork you use on your business card or website. Later, you can update the artwork. Each article can contain relevant photographs. You can usually obtain these for free from your vendor's websites.
How much writing experience do I need?
The Virtual Representative's format puts a premium on conciseness.
We recommend limiting articles to between 50 and 100 words highlighting a few of the features and benefits associated with each of the products or services you want to feature. (NOTE: this paragraph contain 49 words!) This is fewer words than you typically speak in a minute or two! As an option, you can base all, or part, of each issue on articles other Virtual Representative publishers have written and agreed to share. You can also choose to make your articles available to others.
What sort of help is available?
Our Start-Up Guide walks you through the process of setting up your first issue. We are also available for telephone and e-mail technical and editorial assistance. In addition, Roger C. Parker, author of 38 books that have sold over 1.6 million copies, is the Virtual Representative’s Writing Coach.
How often should I publish my newsletter?
Success is based on consistency. Consistency is more important than the number of articles in each issue, or their length of the articles. Best results occur when you on the same day each week. This establishes magazine-like consistency and familiarity. Consistency builds anticipation. Your newsletter become part of the recipient's routine. Many begin on a twice a month basis, then step-up to weekly publication.
How do I customize each recipient's newsletter?
Each newsletter automatically targets each issue. When adding subscribers, you determine which categories of information—typically product lines—will be included in the newsletters you send them. Different contents can be targeted to different individuals within organizations. This is a one-time, "set and forget," task that you can later update.
What does it take to get started?
The easiest way to get started is to pick up the phone and tell us, "I'm ready!" Or, you can sign up now. We will send you, via e-mail, our start-up guide, and an invoice for $350, the first month's fee. Upon receipt of payment, we will send you a user name and password, so you can get started. You may pay via check, credit card, or PayPal. The Virtual Representative system will then prompt you as you set up your newsletter and assemble your mailing list.
How much does it cost each month?
Cost is just $150 a month, all inclusive.
Ready to begin? Sign up now to get started!
Please use the form below so that we may contact you at a time convenient for you to discuss your e-mail publishing requirements.
Telephone: 555-1212
Mailing Address: